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So, lots of folks think that Captain America #600 is going to be super popular and a really, really big deal. Marvel sure is pimping the heck out of the title, offering lots of incentives for retailers to up their orders.

The death of Cap sold like crazy – and we were caught totally off guard by his death like everyone else. So now Marvel is making a real effort to let everyone know that something BIG is going to happen (and let’s just say that the effort they’re making this time is significantly different than the effort they made when Cap died in issue 25).

So I have a couple of problems – I’m guessing Steve Rogers is coming back. Great. Maybe our Cap sales numbers will improve. But if the “BIG EVENT” is merely the return of Steve Rogers, then this is just another resurrection in a long line of resurrections and I don’t think readers are going to care about him coming back nearly as much as they cared about him dying. Let’s face it, the issue where Superman died outsold the issue where he returned by a factor of 10.

So my initial feeling is Marvel got it backwards – they should have made the effort they’re making on #600 when they killed him off in the first place. From a practical matter, it makes ordering very difficult since Marvel won’t tell their retail partners what is going on. But who knows, maybe it actually will be a “BIG DEAL.” And Marvel is offering enough incentives that I feel like I can double my initial order with minimal risk. But if it’s a “REALLY BIG DEAL” doubling my order won’t be enough. And we also have this Monday release issue. I’m sure we’ll do that – we’d be fools not to.

What do you think – is Cap 600 going to be a “HUGE FREAKIN’ DEAL” or what?

-b

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