>Marvel’s HER-oes

Saturday, January 23rd, 2010

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So check it out, lately, Marvel’s been attempting to reach out to females everywhere with new books having a primary focus on female superheroes. Late last year, Marvel put out a title called “Marvel Divas”, which dealt with Black Cat, Hellcat, Photon, and Firestar dealing with their problems with romance and whatnot… As I recall, the book was pitched as Sex and the City with superheroes. I remember reading the first issue and seeing the last panel reveal that Firestar has breast cancer. Now, when I first saw the comic, I’ll admit that the sexy poses on the cover is what made me pick it up, but when I read the content, I was surprised to see a fairly serious story. However, around the same time, Gotham City Sirens started up and that book had a lighter subject matter… At that time, I really wasn’t looking for a comic to make me feel bad, so I went with the adventures of Catwoman, Harley Quinn, and Poison Ivy. Can you blame me? As I understand it, the serious nature of the Divas book declined as the issues went on… The final issue dealt with the group going to Hell to save a fellow girlfriend… I’m not really sure how I feel about that nor am I sure about how well Marvel did with the female demographics they were after… But what I do know, is that Marvel is going to try it again with a new book entitled, Marvel Her-Oes.

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Yes, Marvel Her-Oes (Pronounced like heroes… It just has a funky written emphasis) is another attempt at gaining female readers, but this time, they’re going to try a lighter approach to meet their goals. The new book follows a teenage Janet Van Dyne (The Wasp) as she attends high school with other teenage female superheroes. Her best friend Jenifer “Jenny” Walters (She-Hulk) is also there, but it would seem that she doesn’t have the same control over her HULKRAGE like she does in the normal Marvel continuity. When she Hulks-out, she becomes a Hulk not unlike her older cousin Bruce Banner. The Wasp also finds herself a rival in Namora, “an exchange student from Greece,” she is the big bad girl of the school who gives Janet a nice heap of trouble for when the comic starts up. There’s also going to be appearances from what seems like the entirety of the Female All-Time Avengers line-up, as well as Golden-Age female heroes standing in as mentors for the young heroes. I’m actually really curious and a bit excited about how this one turns out. While the book is geared towards young females, (probably aged 12 – 22) there were promises made that suggested that male readers wont be left in the dark. So look for Marvel Her-Oes to hit the shelves in April. It should be a fun ride.

-Fleet


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